Clopay Power Gawkers

Clopay is the leading manufacturer of commercial and residential garage doors in North America, yet they had very little brand recognition. We were asked to launch an impactful campaign to increase awareness of Clopay garage doors, which got us thinking: what is your old garage door saying about you? Since today’s garage doors can take up more than 40% of a home’s exterior, we determined Clopay’s doors should literally speak for themselves.

The campaign, “Doors that Make a Statement,” centers on the idea that the garage door can be the talk of the cul-de-sac.

Solutions
- Developed a new brand platform and messaging strategy that differentiated Clopay from the competition

- Resonated with key audiences, including homeowners, architects, designers and dealers

- Informed by the new brand platform, we developed a new creative campaign that included video, display, social, print and search

First-Year Results: 208M+ impressions | Nearly 1.3M clicks | Over 12.6M video engagements | 1.1M+ website sessions | 108K+ leads