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Moen 2022 Lifestyle
Project type
Photo Art Direction
Date
2022
Location
Savannah, GA
Was tasked with developing and capturing a visual story based on persona insights that resonated with a creative millennial audience.
Just as water is fluid, so is Mia’s perception of the multisensory world around her. Both are boundless. Both seek to fill spaces with something uncharted and uniquely expressed. The natural movement of water parallels Mia’s creative process. Sometimes, it is a rushing sensation, surfacing an immediate vision and proudly displaying her ideas to the world. Sometimes, it is pooled and reflective, a quiet calm of thoughtful observation. To Mia, water is a catalyst that drives a deeper connection with herself and the ones around her. Water is both muse and medium, guiding inspiration and fantastical thoughts with its malleable beauty. Water is also a rebel, daring Mia to challenge preconceived notions of shape and form. Yet, like the convergence of river to ocean, water is a place of connection and togetherness, filling up her cup with the kinship of other creators. Water is an agent of joy, inspiration, comfort and purity. Water is wonder.
