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MrSteam

Project type

Omni-Channel Campagin

Date

2022

Location

High Point, NC

Role

Creative Director, Set Design

Project type

Photo, Video, Collateral

MrSteam project is designed to bring the benefits of steam therapy into the modern home. With a range of steam showers, towel warmers, and aromatherapy systems, MrSteam is committed to promoting overall wellness and relaxation for all users. Their innovative products aim to make the ancient practice of steam accessible and convenient for today's busy lifestyle.

Concept:
APPROACH
For the wellness-oriented customer, minimal design isn’t just a rest for the eye. It’s balm for the soul.
To balance their active and ambitious lives, their homes are a place of respite that psychologically release them from the responsibilities awaiting in the outside world. Their homes balance visual intrigue and precise architectural design with simple beauty and serenity — a dichotomy reflective of their busy lives and their need for escape. A focus on light, form, beautiful materials and sensuous textures creates an atmosphere as cleansing as a MrSteam steam shower experience. While the minimalist design of their homes relies only on the most essential elements of a space, their MrSteam steam shower is a return to the most essential parts of themselves. From their choice of fixtures and finishes to their selection of steam therapies, every aspect of their space enables a heightened level of self-care that relieves stress, maintains health and facilitates a fuller life. Simple yet beautiful and soothing yet reinvigorating, each space sets the stage for what MrSteam does best — bringing wellness to life.

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