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Moen 2020 Lifestyle
Location
Austin, TX
Date
2020
Role
Creative Direction
Project type
Lifestyle Photography
Tasked with creating a lifestyle photoshoot for Moen's slow-living millennial persona.
Conceptual Direction —
Something magical happens when we interact with water. A warm shower can lift your spirit, preparing a family meal over a kitchen sink can stir our hearts, and discovering water in nature makes us feel part of something bigger than ourselves. Because we are all made of water, being with it inspires a greater sense of harmony with the world. From a child's first bath, to getting caught in the rain, to raising a glass in a toast to life's loveliness, water is at the heart of moments that make us feel our most alive. That's why with each new product we create, we celebrate water's ability to nourish, cleanse and bring people together. At Moen, we innovate new products and technologies for love – for the love of life, for the love of making it better, for the love of water.
