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Moen 2021 Lifestyle
Location
Charleston, SC
Date
2021
Role
Creative Direction
Project type
Lifestyle Photography
Was tasked with coming up with a storyline to produce lifestyle photography representing Moen's wellness-minded millennial persona.
Conceptual Direction —
Every day, water pulls on us in unexpected ways, helping to guide us intuitively toward our most genuine self again and again. Puddles to leap over, droplets of condensation dancing down a bathroom mirror, a warm cup to accompany morning meditation and murmuring fountains that wash away the background noise. It’s water that embodies the yin and yang of every day from beginning to end: hot and cold, soothing and invigorating. That is the true artistry of Moen’s innovations. They allow us to connect with the essential nature of life’s most treasured element. From elevated design to industry-leading technology, at Moen we believe in enhancing your ability to instinctively sense the connection through it all. So pause, take a breath and reflect on how water transforms the flow of life.
