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FBIN Outdoors Brands
Location
Charlotte, NC
Date
2023
Project type
Persona Development, Brand Imagery, Photo Articulation, Brand Lookbook, Trade Show Imagery and Video
Role
Creative Director
Tasked with creating a visual story for five exterior outdoor brands including decking, doors, architectural details, etc. In addition several personas were created from data and brought to life in photography articulation guidelines.
Conceptual Direction —
The warm light of golden hour elevates everything around us, gilding every detail with beauty. It is here you see yourself and your home’s exterior in its best light. A softening. A lightness of being. You are given a moment of stillness to look though the glow and take in the life around you. No grand gestures, just home to those ephemeral snapshots of life we wish we could capture and savor.
